The ten contenders to succeed Theresa May as Conservative leader have all now launched their leadership campaigns.
The fight for votes will shortly begin in earnest with the first ballot of MPs.
But, lets for a moment, dwell on how the candidates have done so far.
Over the past few frenetic days, we’ve seen slick personal videos, heavyweight endorsements, personal barbs and a mixture of flattering and unfavourable headlines.
In alphabetical order, here’s a reminder of the highlights of their launches.
Venue: Millbank Tower
Slogan: Ready to Lead
Pitch to MPs: I’m the serial reformer in the race who’s moved mountains at education, justice and the environment. I can do the same with Brexit.
Memorable moment: After days of negative headlines following his admission he took cocaine 20 years ago, he came out fighting. Rejecting calls to withdraw from the race, he challenged “Mr Johnson” not to “pull out” if it looked like he might come off second best.
Venue: Southbank Centre
Slogan: Let’s Move Forward
Pitch to MPs: I’m a fresh, youthful face who understands how technology will reshape the country in the years to come. I can appeal to younger voters on both the left and right.
Memorable moment: With his friend and Strictly star Judge Rinder in the audience, Matt Hancock’s claim that he would “move fast and make things happen” as PM seemed apposite.
Venue: Royal Festival Hall
Slogan: Delivering Brexit
Pitch to MPs: I’m a clean skin, not associated with any of the Brexit trauma of the past three years. I can get this done but not by 31 October as that’s just not realistic.
Memorable moment: Mark Harper fulfilled his promise to answer every question journalists threw at him. Asked who would win a fight between a lion and a bear, he opted for the lion – which he suggested was the patriotic choice.
Venue: Carlton House Terrace
Slogan: Unite to Win
Pitch to MPs: I’m serious and statesmanlike. I’ve been in the room with European leaders and, with my business background, I know what it takes to negotiate and close a deal.
Memorable moment: After “wracking his brains” for a second, the foreign secretary told a journalist he did not think he had ever broken the law. Hours later, his team issued a clarification that he had once infringed anti-money laundering rules.
Venue: Millbank Tower
Slogan: Brexit and beyond
Pitch to MPs: I look different and have a different life experience to any other candidate and the party needs a new kind of leader if it is to prosper in the future.
Memorable moment: His put-down of Boris Johnson as “yesterday’s news” took everyone by surprise and showed a pugilistic side to Mr Javid not perhaps seen before.
Venue: Royal Academy of Engineering
Slogan: Back Boris
Pitch to MPs: I’m still the Heineken politician who knows how to beat Labour, even on their home turf. I’ll carry on speaking my mind but you can trust me to get the big decisions right.
Memorable moment: His argument he wasn’t aiming for a no-deal Brexit made headlines but it was the room’s interaction with journalists – after his team restricted the Q&A to six questions and a reporter was booed for asking a critical question – that really caused a stir.
Venue: Institute for Mechanical Engineers
Slogan: Decisive and compassionate leadership
Pitch to MPs: I’ve learnt from my mistakes in 2016 and know how to work the ropes in Parliament. I won’t let Brexit detract from other big challenges, like climate and childcare.
Memorable moment: Among all the claims and counter-claims over Brexit. Andrea Leadsom could not have put it any clearer – leaving the EU on 31 October for her was a “hard red line”.
Venue: The Bruges Group
Slogan: None. But she made a statement by placing a framed photograph of Margaret Thatcher, honorary president of the Bruges Group, on the table beside her.
Pitch to MPs: I won’t back down in the face of pressure from the EU.
Memorable moment: This was the only one of the 10 launches to be interrupted by a heckler – who accused the even staunch Brexiteers in the room of peddling “fake news”.
Venue: Royal Festival Hall
Slogan: For a Fairer Britain
Pitch to MPs: The bureaucrats in Brussels don’t particularly like me and that shows I’m the man who can be trusted to deliver on Brexit.
Memorable moment: His promise to restore collective responsibility in government over Brexit which he said had been “missing for far too long”.
Venue: Underbelly Spiegeltent
Slogan: Rory For Leader
Pitch to MPs: The other candidates are either spinning fairy tales or spreading negativism about Brexit. I, on the other hand, offer realism, prudence and love for people.
Memorable moment: Taking a question from the arch anti-Brexit campaigner Steve Bray was just one of a number of striking departures from the normal rules of the political game in this circus tent event.