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The end of the traditional IPO: Airbnb, GitLab and others consider direct listings as banks begin to come around

The end of the traditional IPO: Airbnb, GitLab and others consider direct listings as banks begin to come around
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Evangelists promote direct listings as a better way to go public because companies can get the same result without selling a bunch of stock — and diluting existing shareholders and employees. Direct listings also offer a steep discount for new investors, who typically get the benefit of any immediate stock pop.

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