The Crafty Way Bourbon Brands Trick You Into Splurging On Their Spirit - Chowhound

Igorr1/Getty Images When it comes to bourbon, marketing is king. Just look at how Johnnie Walker revitalized whiskey with its iconic "Keep Walking" campaign in 1999 or how Jack Daniel championed authenticity through crafting an identity firmly rooted in its hometown of Lynchburg, Tennessee. And distilleries across America have caught on, working with a bible of nifty hacks and storytelling spiels to trick you…