The Northeastern Grocery Chain With Amazing Steak Subs Hiding Behind The Deli Counter, According To Reviews - Chowhound

The first store of what would evenually become Market Basket was opened in Lowell, Massachusetts, in 1917 by Athanasios and Efrosini DeMoulas. The chain started out with the name DeMoulas, after the founders. The DeMoulas sold the business to their two sons, Telemachus and George, in 1954 for the cool price of $15,000. The brothers created the slogan still used today, "More For Your Dollar," which has always been…