Kuku TV, Reelies: Why micro-dramas are going mainstream in India

Micro-dramas originated in China - where they are called Duanju - through apps including Singapore-headquartered DramaBox, and ReelShort, which are together valued at $3-4bn, according to industry estimates. In 2024, micro-drama revenues outperformed the domestic box-office in China, according to reports. BBC - For more and to sign up click here