Ben & Jerry's brand could be destroyed, says co-founder
Source: BBC
Ben & Jerry's will be destroyed as a brand if it remains with parent company Magnum, the company's co-founder Ben Cohen has told the BBC. His remarks are the latest in a long-running spat between the ice cream brand and its parent company over its ability to express its social activism and the continued independence of its board. It comes on the day that the Magnum Ice Cream Company (TMICC) started trading on the…
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