Inside The Mad Dash to Turn Division I Athletes Into Influencers
Source: New York Times
On a February afternoon at the University of North Carolina, a group of seven students on the diving team sat barefoot on the floor of the college’s muggy natatorium. They were staring expectantly at a petite blond woman in a black sweater perched on a concrete block.Vickie Segar was there, with the blessing of the university’s athletic department, to pitch them on turning their TikTok and Instagram accounts into…
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