Juicy Fruit Gum Existed During The Gilded Age - Chowhound

William Wrigley Jr. started in the soap and baking soda business with today's equivalent of $919.85 to his name. A savvy marketer, he used chewing gum as bait to coax customers into his store. But seeing that his patrons were more interested in the bait than the other goods, he set to work producing and marketing his first two gum brands: Lotta Gum and Vasser. Eventually, he developed a recipe called Juicy Fruit,…