Lidl: Men buy more from the middle aisle, boss reveals
Source: BBC
AlamyMen are buying more from Lidl’s middle aisle, its UK boss has said as the supermarket returned to profit after a loss-making year.Ryan McDonnell said the middle of Lidl, known for its unusual stock which ranges from power tools to inflatables, had a “big male following”."We often get partners at odds with each other because men have disappeared up the aisle and are buying things they maybe already have," he…
This is aggregated or syndicated coverage. Reporting and media belong to the original publisher.
Read the original source at BBC