Nearly half of toys sold under £15 as parents cut costs

Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living continued to bear down on consumers.Sales of toys and games were down 3.7% by value on the previous year, industry analysts Circana said, as parents tightened their belts and sought out lower-priced presents for children.Despite the trend of adults increasingly buying toys and games for…