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Nike shares tumble as it loses ground to upstart rivals

Source: BBC

Nike had said it expects a surprise 10% drop in quarterly revenue, as it faces growing competition from newer rivals such as On and Hoka.The news sent Nike shares plunging more than 12% in after hours trading, which could mean a loss of $15bn in market value if the losses hold on Friday.The world's largest sportswear company also told investors it is facing weakening demand in international markets, including in…

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Read the original source at BBC