Sports coffee – not just for the ‘average Joe’
Source: FoodBusinessNews
STAMFORD, CONN. — Michael Fedele has an extensive history with sports nutrition beverages. With a resume that includes being a brand manager at Powerade, a senior brand manager at vitaminwater and the head of marketing at Body Armor, the beverage industry executive is tackling a new sector of ready-to-drink beverages: coffee. Fedele is the founder and chief executive officer of Throne Sport Coffee, a…
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