Ted Baker: What went wrong for the British fashion label?

PATed Baker started out as a menswear brand in Glasgow in 1988Ted Baker - a fixture on UK High Streets since the late 1980s - is the latest casualty in the battle facing brick-and-mortar shops.Known for its quirky advertising and signature floral prints, the brand has long been synonymous with British fashion and heritage.But in recent years, it has faced huge challenges such as fierce competition, the shift to…