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December 5, 2019

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New Warren 2020 ad targets billionaire Mike Bloomberg and his opposition to the wealth tax

CBS NewsDecember 4, 2019December 4, 2019

by CBS NewsDecember 4, 2019December 4, 201902

In her crusade to increase taxes on the wealthy, Senator Elizabeth Warren is going after the billionaire in the presidential race who opposes her plan — and she’s targeting him in his own territory. The Democrat’s new ad, which she unveiled on Twitter, will air only once in New York,...

Peloton bike ad: Peloton stands by ad despite accusations of sexism

CBS NewsDecember 4, 2019December 4, 2019

by CBS NewsDecember 4, 2019December 4, 201903

Peloton is standing by a controversial TV ad for the company’s pricey stationary bikes despite a flurry of online criticism that the spot promotes unhealthy views of women’s body image and marriage. The maker of high-end fitness equipment said in a statement to CBS MoneyWatch that it is “encouraged by...

Peloton responds to ad criticism, says it’s ‘disappointed in how some have misinterpreted’

CNBCDecember 4, 2019December 4, 2019

by CNBCDecember 4, 2019December 4, 2019010

Peloton responds to ad criticism, says it’s ‘disappointed in how some have misinterpreted’ Source link: Click here for more

Peloton bike ad: Internet divided over Peloton holiday ad’s body imagery

CBS NewsDecember 3, 2019December 4, 2019

by CBS NewsDecember 3, 2019December 4, 201901

It’s a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line with a TV ad that shows a woman walking down the stairs of her home, hands over her eyes, to...

Peloton’s holiday ad made some onlookers cringe, but experts say it won’t hurt the brand

CNBCDecember 3, 2019December 3, 2019

by CNBCDecember 3, 2019December 3, 2019013

Peloton’s stock rose 4.6% on the Monday after the Thanksgiving weekend, when much of the criticism surfaced, and is up more than 25% since the stock’s September debut. Source link: Click here for more

Cyber Monday 2019: Americans on track to spend a record amount this Cyber Monday

CBS NewsDecember 2, 2019December 2, 2019

by CBS NewsDecember 2, 2019December 2, 201906

Cyber Monday sales are expected to hit a record $9 billion this year, buoyed by a growing number of consumers making purchases over their mobile devices. That represents a roughly 20% jump in spending from last year, according to data from Adobe Analytics. Some of the hot-ticket items this year include...

Bloomberg is crushing all other 2020 Democrats with his ad spending in Super Tuesday states

CNBCNovember 27, 2019November 28, 2019

by CNBCNovember 27, 2019November 28, 201905

Mike Bloomberg is highly focused on Super Tuesday states, leaving the rest of the Democratic field battling it out in Iowa and New Hampshire. Source link: Click here for more

Snap and Verizon partner on 5G and new digital ads that will be overlaid on top of the real world

CNBCNovember 21, 2019November 21, 2019

by CNBCNovember 21, 2019November 21, 201909

Snap and Verizon say they’re now “5G innovation partners.” Source link: Click here for more

Reuters - Business

Google bars elections ads from using political leanings, voter data

ReutersNovember 20, 2019November 20, 2019

by ReutersNovember 20, 2019November 20, 201909

(Reuters) – Alphabet Inc’s Google will stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations, the company said in a blog post on Wednesday. FILE PHOTO: The Google logo is displayed outside the company offices in New York, U.S.,...

Reuters - Business

Google changes election ads policy to limit targeting

ReutersNovember 20, 2019November 20, 2019

by ReutersNovember 20, 2019November 20, 201909

FILE PHOTO: The Google logo is displayed outside the company offices in New York, U.S., June 4, 2019. REUTERS/Brendan McDermid/File Photo (Reuters) – Alphabet’s (GOOGL.O) Google will stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations, the company said...

Facebook launches new safety tools for advertisers as criticism continues over false political ads

CNBCNovember 20, 2019November 20, 2019

by CNBCNovember 20, 2019November 20, 2019012

Facebook plans to announce a slate of changes Wednesday to help advertisers control the kind of content their ads show up on. Source link: Click here for more

Reuters - Business

Factbox: How social media sites handle political ads

ReutersNovember 15, 2019November 15, 2019

by ReutersNovember 15, 2019November 15, 2019010

(Reuters) – Online platforms including Facebook and Alphabet Inc’s Google face growing pressure to stop carrying political ads that contain false or misleading claims ahead of the U.S. presidential election. FILE PHOTO: Stickers bearing the Facebook logo are pictured at Facebook Inc’s F8 developers conference in San Jose, California, U.S.,...

Apple’s ad agency has layoffs as the company beefs up its in-house ads group

CNBCNovember 5, 2019November 5, 2019

by CNBCNovember 5, 2019November 5, 2019014

Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated to Apple advertising, laid off several staffers Monday. Source link: Click here for more

Snap CEO says two big changes helped boost the stock 175% this year

CNBCNovember 4, 2019November 4, 2019

by CNBCNovember 4, 2019November 4, 201908

Snap CEO Evan Spiegel said Snapchat’s Android app redesign and a new self-service ad platform boosted the company’s stock performance. Source link: Click here for more

Google is staying silent about political ads on YouTube while Facebook and Twitter squabble

CNBCNovember 3, 2019November 3, 2019

by CNBCNovember 3, 2019November 3, 2019017

Google has remained quiet while the leaders of Facebook and Twitter take heat for their positions on political ads. Source link: Click here for more

The Google-Facebook ad duopoly is facing a bigger challenge from Snap, Pinterest and Amazon

CNBCNovember 2, 2019November 2, 2019

by CNBCNovember 2, 2019November 2, 201909

Snap, Pinterest and Amazon all grew their ad businesses much faster in the latest quarter than did Facebook or Google, which still dominate the industry. Source link: Click here for more

Zuckerberg vs. Dorsey is the most interesting battle in Silicon Valley

CNBCOctober 31, 2019October 31, 2019

by CNBCOctober 31, 2019October 31, 201909

Twitter CEO Jack Dorsey announced on Wednesday the company would no longer accept political ads. It was a direct swipe at Mark Zuckerberg’s stance. Source link: Click here for more

Twitter has no plans to go to China as CFO says focus is on markets where it is ‘accessible’

CNBCOctober 29, 2019October 29, 2019

by CNBCOctober 29, 2019October 29, 2019010

In its third-quarter earnings last week, Twitter missed expectations, citing product issues and advertising challenges for the revenue shortfall. Source link: Click here for more

How a Tinder date helped YouTuber Caspar Lee launch his own marketing agency for influencers

CNBCOctober 24, 2019October 24, 2019

by CNBCOctober 24, 2019October 24, 2019010

YouTube star Caspar Lee helped launch Influencer, a marketing agency for online celebrities, back in 2017. Source link: Click here for more

Netflix and HBO shows are pirated on this app that’s been bankrolled by ads from Pandora and TikTok

CNBCOctober 20, 2019October 20, 2019

by CNBCOctober 20, 2019October 20, 2019015

Underground apps such as TeaTV are showing new release films and HBO shows, and siphoning ad dollars from creators and legit content sites. Source link: Click here for more

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