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September 17, 2021

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The Convergence of Real Estate, Media and Technology – Technology

@BreaknNews
(NewsUSA) – The idea to build giant LED screens is not a new concept. Historically called “Megatrons or Jumbotrons,” they have been used to generate buzz and a visual identity for properties and in some cases to generate the majority of the revenue for the buildings they are affixed to.......

Justice Dept. Is Said to Accelerate Google Advertising Inquiry

New York Times
WASHINGTON — The Department of Justice has accelerated an investigation into Google’s digital advertising practices and may file an antitrust lawsuit against the internet giant before the end of the year, two people with knowledge of the government’s thinking said on Wednesday. The investigation focuses on Google’s power in the......

The feds want to break up Facebook. Good luck with that.

CBS News
CBS News – For more and to sign up click here Facebook critics have cheered as the Biden administration trained its sights on the company for practices that federal regulators say invade people’s privacy, unfairly squash rivals and more generally maintain its stranglehold on the social media world. The recently......

NHL jersey patch, NBA virtual ads will clutter sports sponsorships in 2023

CNBC
CNBC – For more and to sign up click here The Montreal Canadiens face off against the Tampa Bay Lightning in the NHL game at the Bell Centre in Montreal, Quebec, Canada. Francois Lacasse | National Hockey League | Getty Images From the NBA to the NHL, top U.S. sports......

Roku adds 23 more Quibi shows as it pursues original content strategy

CNBC
CNBC – For more and to sign up click here The Roku IPO at the Nasdaq, September 28, 2017. Source: Nasdaq Roku said Monday it will add 23 more shows to its collection of “originals” as it tries to build on its ad-supported content strategy. The shows include more of......

Verizon and AT&T plan post-pandemic 5G marketing blitz, even as consumer use cases remain unclear

CNBC
CNBC – For more and to sign up click here A large advertisement on the LED screen outside the apple store is to warm up the iPhone 12 series, which is officially on sale on the 23rd. Shanghai, China, October 21, 2020. Barcroft Media | Getty Images U.S. wireless giants......

The ads for the Olympic Games are preachy, hypocritical nausea

NYPost
Eddie Scarry As if it weren’t bad enough that viewers have had to suffer woke protests, symbols and gestures from athletes at the Olympics, they also have to endure TV ad after TV ad stuffed with insufferable social-justice preaching. Source – For more click here To Return to the Main......

Big Tech dodged impact of Apple’s privacy changes in ‘red hot’ digital ad market… for now

CNBC
CNBC – For more and to sign up click here The logos of Google, Apple, Facebook, Amazon and Microsoft displayed on a mobile phone and a laptop screen. Justin Tallis | AFP via Getty Images All eyes were on the potential negative impact of Apple‘s recent privacy changes on tech......

Trump PAC injects $348,000 last-minute into Ohio GOP primary, seeking to avoid a repeat of Texas loss

CNBC
CNBC – For more and to sign up click here US President Donald Trump speaks to officials during a roundtable discussion on community safety, at Mary D. Bradford High School in in Kenosha, Wisconsin on September 1, 2020. – Trump visited Kenosha, the city at the center of a raging......

Google advertising revenue rises 69% from last year

CNBC
CNBC – For more and to sign up click here Google CEO Sundar Pichai Getty Images Alphabet reported Q2 2021 earnings after the bell. The stock rose more than 4% on the strong numbers, which crushed analyst expectations. Here are the results. Earnings per share (EPS): $27.26 vs $19.34 per......

Microsoft ad airing during Tokyo Olympics shows Teams is more than a business app

CNBC
CNBC – For more and to sign up click here Microsoft Teams “Ticket to Toyko” campaign. Microsoft Microsoft Teams unveiled a new ad Tuesday that imagines what it might have been like to travel for the delayed Tokyo Olympics. The ad shows people who had canceled plans to go to......

From Aerie to Zara, retailers are turning viral TikTok moments into sales gold

CNBC
CNBC – For more and to sign up click here A TikTok logo seen displayed on a smartphone. Filip Radwanski | SOPA Images | LightRocket | Getty Images When a Lululemon skort went viral across TikTok earlier this summer, 16-year-old Kylie knew she had to get her hands on it.......

Trade Desk seeks to limit number of streaming service ads with new product launch

CNBC
CNBC – For more and to sign up click here Trade Desk has launched a new ad-trading platform to limit the number of ads presented to consumers on free streaming services, CEO Jeff Green told CNBC Wednesday. Earlier, the digital ad-buying platform announced Solimar, a way for marketers to optimize......

Declan Kelly, former Obama official and Clinton aide, quits as Teneo CEO after drunken conduct at charity party

CNBC
CNBC – For more and to sign up click here Teneo CEO Declan Kelly speaks onstage during Global Citizen Presents Global Goal Live: The Possible Dream at St. Ann’s Warehouse on September 26, 2019 in New York City. Noam Galai | Getty Images The CEO of leading public relations and......

Juul agrees to $40 million settlement in North Carolina teen marketing lawsuit

CNBC
CNBC – For more and to sign up click here Packages of Juul mint flavored e-cigarettes are displayed at San Rafael Smokeshop on November 07, 2019 in San Rafael, California. Juul, a leading e-cigarette company, announced that it is halting sales of their popular mint flavor e-cigarette after the release......

BuzzFeed becomes digital media test case as industry waits to find out investor interest

CNBC
CNBC – For more and to sign up click here Jonah Peretti, founder and CEO of Buzzfeed; co-founder of the Huffington Post Courtsy of Ebru Yildiz/NPR For more than a decade, BuzzFeed has competed against other digital media companies for consumer attention. Now, the rest of the industry is praying......

Final round of 2021 U.S. Open draws 5.7 million viewers, most-viewed golf event on NBC since 2018

CNBC
CNBC – For more and to sign up click here Jon Rahm celebrates with the trophy after winning he U.S. Open golf tournament at Torrey Pines Golf Course. Michael Madrid | USA TODAY Sports | Reuters The 121st U.S. Open Championship at Torrey Pines golf course averaged 5.7 million viewers......

Google’s internet advertising dominance draws a fresh E.U. antitrust inquiry.

New York Times
European Union regulators took aim at the heart of Google’s business model on Tuesday, announcing that the Silicon Valley giant was the subject of a new antitrust investigation for potentially abusing its dominance in the online advertising market to stifle competition. The investigation is part of a broader push by......

EU opens antitrust probe into Google’s advertising unit

CNBC
CNBC – For more and to sign up click here A logo outside the Google Store Chelsea in New York, May 28, 2021. Victor J. Blue | Bloomberg | Getty Images The European Commission, the EU’s executive arm, opened a new investigation into Google on Tuesday to assess whether the......

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