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October 23, 2020
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Food Business News

E-commerce effort pays dividends at Kellogg

FoodBusinessNews
BATTLE CREEK, MICH. — Sales teams of consumer-packaged foods companies must be fluent both in retailers’ needs for brick-and-mortar channels and e-commerce as well, said Julie Bowerman, chief global digital customer and consumer experience officer at Kellogg Co., Battle Creek. While digital and non-digital business had separate buyers in the......
Food Business News

Kellogg pressing forward to preserve progress

FoodBusinessNews
BATTLE CREEK, MICH. — Share gains in numerous key categories during the pandemic gives Kellogg Co. confidence the company’s strategic direction will generate growth beyond 2020, said Steven A. Cahillane, chairman, chief executive officer and president. Mr. Cahillane participated virtually Sept. 9 in the Barclays Global Consumer Staples Conference. Presenting......

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