A.I. Fuels a New Era of Product Placement
Source: New York Times
Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an A.I. makeover.New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance for an additional revenue stream.A recent TikTok from the dancer Melissa Becraft…
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Read the original source at New York Times