A.I. Helps Online Ad Businesses Boom
Source: New York Times
For years, DribbleUp, a sports equipment company, spent its own time and resources figuring out whom it should advertise its basketballs and soccer balls to on Facebook. But for the last two years, it has placed those ads entirely through Facebook’s artificial intelligence tools.Since then, DribbleUp’s sales have outpaced its marketing expenses. It has also started spending more money on Facebook.The company’s…
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