A Prayer App Turns to TikTok to Find Its Flock
Source: New York Times
Religious content has long been a mainstay on social media, where Christian influencers can garner millions of views. And much of the online reaction to Hallow’s TikTok ads has been positive. Still, Alex Jones, the chief executive of Hallow, said he was aware that some people were surprised to stumble upon the company’s ads on social media.“We do not set any sophisticated or specific targeting,” wrote Mr. Jones,…
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