Aldi shoppers treat themselves as cost pressures ease
Source: BBC
AldiGiles Hurley, Aldi UK chief executive, revealed record profits for the supermarketThe boss of Aldi UK says shoppers are treating themselves to more expensive products as cost of living pressures start to ease.Customers are said to be "trading up" to premium own-label products including Wagyu steak, premium cheese, ready meals, and brioche buns.It is a shift in behaviour from 2021, when soaring food prices saw…
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