Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat
Source: New York Times
The trumpet is the first thing to be squished. Then the industrial compressor flattens a row of paint cans, buckles a piano and levels what appears to be a marble bust. In a final act of destruction, it pops the eyes out of a ball-shaped yellow emoji.When the compressor rises, it reveals Apple’s latest commodity: the updated iPad Pro.Tim Cook, Apple’s chief executive, posted the advertisement, called “Crush,” on…
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