'Bragging without the selfie' – the rise of Spotify Wrapped and copycats

Getty ImagesSabrina Carpenter's "Espresso" was Spotify's most streamed song in 2024Throughout December, Instagram feeds are flooded with pictures of Christmas trees, snaps from festive work parties – and screenshots of people's most-listened-to songs of the year.That's because at the end of every year, since 2016, Spotify releases Wrapped. The campaign pulls together what users listened to the most and usually…