Brands Love Influencers (Until Politics Get Involved)
Source: New York Times
Brands love when social media stars take to Instagram or TikTok to advertise their soap, probiotic sodas, makeup and more. But many of those same brands are eager to avoid influencers who discuss politics.Making sure the two don’t mix has become a fraught exercise in the growing, and often unpredictable, influencer industry. How can a brand join the conversation while making sure it doesn’t get too deep?With the…
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Read the original source at New York Times