Cerveza Cristal! The Star Wars Beer Meme, Explained - Chowhound
Source: Chowhound
The marketing campaign, although comically bizarre, turned out to be a huge hit, winning the Cannes International Advertising Festival in 2004. This success prompted Compañía de Cervecerías Unidas, the company behind Cerveza Cristal, to apply the same treatment to other popular movies like Gladiator, with similarly funny results. While we can't be sure how much it boosted beer sales, it's undoubtedly a…
This is aggregated or syndicated coverage. Reporting and media belong to the original publisher.
Read the original source at Chowhound