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Have We Reached the End of TikTok’s Infinite Scroll?

Source: New York Times

It all underscores a fundamental TikTok issue that remains unsolved: There hasn’t yet been an evolution in optimal content form. The narrative styles that will work best in this format haven’t been honed yet, at least not by professionals. For an app that claims a lot of attention, it doesn’t demand much brainpower. That leaves TikTok vulnerable to the moments when viewers, to put it simply, snap out of it.My…

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Read the original source at New York Times