Hershey looks to lead with Reese’s
Source: FoodBusinessNews
BOCA RATON, FLA. — While executives with The Hershey Co. have spoken often in recent years about the company’s effort to become a leading snacking powerhouse, it is its confectionery business that is ready to deliver a slam dunk due to a new partnership with former National Basketball League star Shaquille O’Neal and a stronger focus on Reese’s.In a Feb. 20 presentation at the Consumer Analyst Group of New York…
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