How Do You Convince Consumers to Eat Plant-Based Meat?

Not too long ago, imitation meats, including plant-based products from brands like Beyond Meat and Impossible Foods, appeared poised to help save the world from the environmental, health and ethical harms that often go along with eating animal flesh.But that was before concerns grew that the products were “ultraprocessed,” a message amplified both by adherents of whole food diets and meat industry…