How Gary Lineker and Gary Neville became rival media moguls

So what kind of challenge does Lineker and Neville's success pose to mainstream broadcasters?"They are still niche, small businesses, admittedly with huge influence over fans and reach, but their turnover is very modest so they aren't taking on the big legacy media brands when it comes to hard business numbers", says Jimmy Worrall, who recently launched The Football Boardroom podcast after setting up a media…