How Much You Overspend When You Buy Name Vs. Generic Brand Grocery Items - Chowhound

Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll probably be inclined to pick up the brand Cheerios, regardless of how much lower the price is of the Toasted O's sitting next to it. You can blame nostalgia, simple habit, or the marketing practice of placing costlier brands at eye level, but that brand name loyalty certainly has a pull. Of course, buying…