How X Is Trying to Win Over Influencers
Source: New York Times
As Twitter, the social media company struggled to find its influencer niche. While YouTube had pranksters and beauty gurus, and Instagram had fashionistas and travel bloggers, Twitter had grouchy journalists, political flame wars, and niche humor. Before Mr. Musk took over, the company dabbled in different ways to attract creators. It provided funding for aspiring podcasters to create shows on its audio…
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