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Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81

Source: New York Times

Howie Cohen, an advertising copywriter, often said he was congenitally familiar with indigestion. So perhaps it was only natural that in the 1970s, he, along with an ad agency colleague, would conjure up a catchy slogan that would not only sell more Alka-Seltzer but also become an American pop culture punchline: “I can’t believe I ate the whole thing.”That bedside lament, spoken by the comedian and dialectician…

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Read the original source at New York Times