Hydration innovation on the rise
Source: FoodBusinessNews
KANSAS CITY — With consumers continuing to emphasize the role of food and beverage choices in health and wellness, the hydration category has become a hotspot for innovation.Increased demand for hydration solutions has helped expand the global electrolyte hydration drinks market to a $35.2 billion valuation in 2023, with a growth forecast of $58.97 billion by 2032, according to Precedence Research. Innovations…
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