Japan's biggest brewer Asahi trying to attract sober Generation Z

1 hour agoMariko Oi,Business reporterGetty ImagesNommunication has traditionally played an important role in Japanese businessesFor thousands of years, alcohol has been used as a social lubricant. In Japan, it is known as nommunication - a combination of the Japanese word for drink, nomu, and communication.The idea is that drinking alcohol creates a more relaxed environment.Businesses have even tackled difficult…