K-beauty: From social media trend to economic powerhouse
Source: BBC
Suranjana TewariAsia Business Correspondent, Seoul, South KoreaWatch: Korean skincare is a multi-billion dollar industry - what makes it so great?Who would have thought serums infused with snail mucin - the sticky substance they secrete - would become a part of skincare routines around the world?Well, it's happened - and the gooey elasticity is key, according to a viral TikTok challenge promoting the serum. It…
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