Lush co-founder takes pride in being a 'woke nerd'
Source: BBC
Pritti MistryBusiness reporterLushMost companies and bosses would squirm at the idea of being called "woke" and may even regard it as an insult. But not Mark Constantine. Lush's outspoken co-founder and chief executive wears it like a badge of honour and is not ashamed of turning it into a business philosophy.The firm is renowned for putting activism at the heart of its bright bath bombs business, tackling a…
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