McDonald’s seeks ‘best burger,’ better coffee
Source: FoodBusinessNews
NEW YORK — Beef, chicken and coffee are core menu items McDonald’s Corp. will continue to explore ways to improve in an effort to grow sales, said Ian F. Borden, executive vice president and global chief financial officer of the Chicago-based company.In a March 13 presentation at the UBS Global Consumer and Retail Conference in New York, Borden described different levels of success and opportunity in each…
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