Milk Takes Center Stage in 2025

By the end of the 20th century, it seemed like cow’s milk was over, along with scrunchies and network television. Soy and nut milks had moved from health-food shelves to the supermarket to Starbucks, and oat milk was waiting in the wings to take over the nation’s lattes.But in 2024, U.S. consumption of whole milk rose by 3.2 percent — only the second increase since the 1970s — while consumption of plant milk fell…