New product to enter frozen sandwich category

OAKLAND, CALIF. — The success of the J.M. Smucker Co.’s Uncrustables brand has led to the launch of several similar products looking to latch onto interest in the frozen handheld sandwich category. Chubby Snacks, for example, has grown in recent years behind its cloud-shaped organic wheat bread filled with peanut butter or almond butter and specialty jams. Late last year, Rudi’s Mountain Bakery entered the frozen…