Pladis integrates Godiva into brand portfolio

LONDON — British confectionary company Pladis has added Godiva Chocolatier to its $3.8 billion brand portfolio, which already includes several well-known confectionery brands, including McVitie’s, Carr’s and Jacob’s.“Pladis is a 180-year-old startup,” said Salman Amin, chief executive officer of Pladis. “It combines iconic snacking brands with a startup’s mentality and agility to offer products that continue to…