Post looks to leverage Honey Bunches of Oats

LAKEVILLE, MINN. — Post Consumer Brands, a business unit of Post Holdings, Inc., has selected Brandgenuity as the exclusive licensing agency for its Post Honey Bunches of Oats cereal brand. The partnership paves the way for Brandgenuity to extend the Honey Bunches of Oats brand into snack bars, bread, muffins, cookies, on-the-go snacks, frozen and shelf stable breakfast items, ice cream and more, the company…