Rhode: Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal
Source: BBC
Getty ImagesModel Hailey Bieber is selling her make-up brand Rhode to e.l.f. Beauty in a deal worth up to $1bn (£740m). The 28-year-old, who is married to singer Justin Bieber, co-founded the line of skincare products, which includes blush and lip tints, in 2022, giving it her middle name. It has expanded rapidly thanks in part to its online popularity, reporting more than $200m in net sales over the 12 months to…
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