Shein to open its first permanent outlets in France
Source: BBC
Asian fast-fashion giant Shein has chosen France as the location to open its first permanent physical outlets.It will occupy concessions in department stores first in Paris, followed by five others in the cities of Dijon, Reims, Grenoble, Angers and Limoges.Shein told the BBC on Thursday that France's "influential global fashion market" was a "natural choice" as the firm's testbed for physical stores.The fashion…
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