Slideshow: Campbell’s sets sights on cookie, cracker innovations
Source: FoodBusinessNews
KANSAS CITY — The Campbell’s Co. is tackling a more competitive market in the salty snacks and cookie segments through marketing, promotion and product innovation.New innovations include a Milano white chocolate cookie line under the company’s Pepperidge Farm brand. The line expanded Pepperidge Farm’s fruit-forward offerings, featuring a white chocolate base sandwiched between two biscuits and flavors like…
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