Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up
Source: New York Times
Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times’s DealBook.The payout is the result of a program introduced in 2025 that opened up new revenue streams to eligible hosts. But it is also an attempt to draw more creators (and their audiences) to Spotify, as the rise of video podcasting has driven many of them to YouTube.Video has come to…
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