Taking flatbreads and tortillas to the next level

KANSAS CITY — Glancing at the data, it would be easy to think that the tortilla and flatbread bubble has burst, thanks to inflation, but take a closer look. Center store wraps and flatbreads show a category experiencing a 2.8% decrease in dollar sales and a whopping 11.5% drop in unit sales, according to Circana data for the 52 weeks ending Dec. 31, 2023. Melissa Altobelli, senior vice president, client insights,…