Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’
Source: New York Times
Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the $380 billion American advertising industry.Should a retailer commit to holiday television commercials for toys manufactured by newly vulnerable trading partners? How do social media companies account for the potential disappearance of Chinese companies that have spent billions of dollars…
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Read the original source at New York Times