The battle for Gen Z social shoppers
Source: BBC
10 minutes agoBy Sam Gruet, Technology ReporterMovers+ShakersLilia Souri and AJ Pulvirent - hosts of the podcast Gen Z on Gen ZShopping habits have not been the same since the Covid pandemic and resulting lockdowns.For many, and particularly younger shoppers, it saw the lines blur between social media and e-commerce.Unable to shop in person, and with TikTok downloads soaring, a trend began that would go on to be…
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