The Discontinued Soda That Was Oddly Marketed Towards Hopeless Gen Xers - Chowhound

It's not uncommon for popular brands to appeal to customers of the current generation. This generational marketing, wherein the message and pitch are deliberately targeted at a specific age group, is important for any company to expand its reach and, hopefully, increase its profits. In fact, in the 1990s, Coca-Cola tried appealing to the Gen-X crowd with a little-known product called OK Soda. While its distinct…