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The Explanation Behind Trader Joe's Hawaiian Shirt Uniforms - Chowhound

Source: Chowhound

The original Trader Joe's in Pasadena, California, which opened its doors in the summer of 1967, played on the then-popular Tiki aesthetic inspired by Polynesian culture. The first store had an ambiance that included tropical touches, fishing nets, Hawaiian music, and even half a rowboat. Joe Coulombe called his store manager "captain" and the assistant manager the "first mate" and instituted a uniform consisting…

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