The Inquiry - How did music megatours become such a money spinner? - BBC Sounds
Source: BBC
Available for over a yearTaylor Swift’s Eras Tour shattered records, becoming the highest-grossing concert tour of all time, redefining what’s possible and confirming a new era in the business of touring. As streaming transformed how we listen to music, selling records is no longer the financial centrepiece it once was for artists. Instead, exclusivity has been transferred to the live experience. But staging…
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