The Marketing Scheme Behind Wendy's Square Burgers And Why It Almost Backfired - Chowhound

Wendy's square burgers have become an iconic part of the brand's image, but they almost lost customers because of the shape. While Wendy's wanted to show off their quality meat, customers were skeptical of a hamburger that was square. Having become accustomed to the round patties from other fast food chains such as McDonalds and Burger King, people thought Wendy's burger looked unnatural and weird. Some said the…